About us

About us
About us

Driving Research Innovation

Established in 2006, Impetus Research is a premier full-service marketing research agency with a global footprint. Our 500+ member team excels in quantitative and qualitative research, delivering 100% on 5000+ projects worldwide. From market size to brand perception, we offer innovative solutions and unparalleled insights, ensuring strategic success and sustainable growth for our clients.

Accreditations :

Mission

Our mission is to empower clients with strategic insights by offering innovative and precise market research solutions. We are committed to driving our clients' growth, fostering differentiation, and ensuring sustained success. This commitment is upheld through the delivery of unparalleled data quality, flexible methodologies, and an unwavering dedication to excellence. We believe in providing actionable intelligence that transforms challenges into opportunities and fuels informed decision-making, thereby propelling our clients towards their goals.

Vision

We aspire to be a globally recognized leader in market research, setting benchmarks for quality and innovation within the industry. Our vision extends to forging enduring partnerships with clients and serving as their trusted advisor. We aim to provide clients with the knowledge and strategic insights needed to navigate the complexities of a dynamic business landscape successfully. By consistently exceeding expectations, we seek to establish ourselves as the preferred choice for those seeking unparalleled market research expertise and transformative solutions.

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Projects Delivered
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Quantitative Interviews
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Qualitative studies
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Languages
Our Numbers
Our Numbers

Our Accomplishments

Impetus Research excels with a flawless track record, successfully delivering projects since inception. We are committed to providing our clients with the highest quality services. We plan to build a team of experienced and qualified professionals who are dedicated to delivering results. We also use the latest technologies and methodologies to ensure that our clients get the most accurate and up-to-date information. We believe that building strong relationships with our clients is essential to our success. We take the time to understand their businesses and their goals, and we work closely with them to develop customized solutions that meet their specific needs.  The company aims to become one of the most trusted, reliable and efficient organization with the objective of keeping our clients first by providing them with high quality deliverables and developing a team of thorough bread professionals in the field by creating an enjoyable and conducive environment for our team, who enjoy their work and are thoroughly aligned to company’s Vision and Mission. 
Our commitment is unwavering, and we are proud of achieving a 100% delivery rate. This dedication extends to conducting surveys in more languages across India and executing qualitative projects globally. Over 5,000 successful project deliveries showcase our expertise and commitment. Achieving a 100% delivery rate signifies our unwavering dedication to project completion. We conducted 500,000+ quantitative surveys in English and 20+ Indian languages, demonstrating our extensive reach and linguistic capabilities.  Our qualitative research team, recognized for excellence, has accomplished 1000+ projects, employing methods such as online as well as offline FGDs, IDIs, ethnographies, and observations, ensuring comprehensive insights for our clients.
CORE VALUES
CORE VALUES

Global Local Experience

At Impetus Research, we are guided by core values that define our culture and inform our work. These values are:
We are committed to honesty, transparency, and fairness in all that we do. We believe that integrity is essential to building trust with our clients and partners and maintaining our reputation as a leading market research and consulting firm.
We are dedicated to providing our clients with the highest quality services and insights. We strive to always exceed expectations, both in terms of quality and timeliness.
 We are committed to continuous innovation and improvement. We are constantly looking for new and better ways to serve our clients and to stay ahead of the curve in the rapidly changing market research industry.
We believe that the best results come from working together. We collaborate closely with our clients and partners to develop customized solutions that meet their needs. We also foster a collaborative environment within our team, encouraging our employees to share ideas and work together to achieve our common goals.
Our clients are at the center of everything we do. We are committed to understanding their needs and delivering solutions that help them succeed. We are also responsive to their feedback and are always looking for ways to improve our services. We believe that these core values are essential to our success as a company and to our ability to provide our clients with the best possible services. We are committed to living these values in everything we do, and we are proud to be a company that is guided by a strong sense of ethics and integrity. In addition to the above, Impetus Research is also committed to the following:

Impetus Research is committed to

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating a workplace where everyone feels valued and respected, regardless of their race, ethnicity, gender, sexual orientation, religion, or disability.
We are committed to doing our part to protect the environment. We understand the impact that the environment has on our current and future generations. Hence even small initiatives in our own operations such as wastage of electricity and water, migrating to paperless operations etc., also contributes to the environment and as needed Impetus Research is committed to get involved over time in other activities which are sustainable.
We are proud to be a company that is committed to these values, and we are excited to continue to grow and succeed as we help our clients to achieve their business objectives. We are passionate about helping our clients make informed decisions that drive their businesses forward. Our name, Impetus, means “driving force” or “momentum.” This reflects our commitment to providing our clients with the insights they need to stay ahead of the curve and achieve their goals. Impetus Research is committed to providing its clients with the highest quality services. The company has a team of highly skilled and experienced professionals who are dedicated to helping their clients achieve their business goals. Impetus Research also uses the latest technologies and research methods to ensure that its clients have access to the most accurate and up-to-date insights.
We are committed to honesty, transparency, and fairness in all that we do. We believe that integrity is essential to building trust with our clients and partners and maintaining our reputation as a leading market research and consulting firm.
We are dedicated to providing our clients with the highest quality services and insights. We strive to always exceed expectations, both in terms of quality and timeliness.
 We are committed to continuous innovation and improvement. We are constantly looking for new and better ways to serve our clients and to stay ahead of the curve in the rapidly changing market research industry.
We believe that the best results come from working together. We collaborate closely with our clients and partners to develop customized solutions that meet their needs. We also foster a collaborative environment within our team, encouraging our employees to share ideas and work together to achieve our common goals.
Our clients are at the center of everything we do. We are committed to understanding their needs and delivering solutions that help them succeed. We are also responsive to their feedback and are always looking for ways to improve our services. We believe that these core values are essential to our success as a company and to our ability to provide our clients with the best possible services. We are committed to living these values in everything we do, and we are proud to be a company that is guided by a strong sense of ethics and integrity. In addition to the above, Impetus Research is also committed to the following:
We are committed to doing our part to protect the environment. We understand the impact that the environment has on our current and future generations. Hence, even small initiatives in our operations, such as wastage of electricity and water, migrating to paperless operations, etc., also contribute to the environment, and as needed, Impetus Research is committed to getting involved over time in other sustainable activities. We are proud to be a company that is committed to these values, and we are excited to continue to grow and succeed as we help our clients achieve their business objectives. We are passionate about helping our clients make informed decisions that drive their businesses forward. Our name, Impetus, means “driving force” or “momentum.” This reflects our commitment to providing our clients with the insights they need to stay ahead of the curve and achieve their goals. Impetus Research is committed to providing its clients with the highest quality services. The company has a team of highly skilled and experienced professionals who are dedicated to helping their clients achieve their business goals. Impetus Research also uses the latest technologies and research methods to ensure that its clients have access to the most accurate and up-to-date insights. We believe that market research is essential for any business that wants to succeed in today’s competitive marketplace. By understanding the needs and wants of their customers, businesses can develop products and services that are truly in demand. Impetus Research offers a comprehensive range of market research services, including:
We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating a workplace where everyone feels valued and respected, regardless of their race, ethnicity, gender, sexual orientation, religion, or disability.
We use a variety of data collection methods, including quantitative and qualitative research, to gather insights from a wide range of respondents.
Our team of experienced analysts uses sophisticated data analysis tools to extract meaningful insights from the data we collect.
We provide our clients with clear and concise reports that are easy to understand and actionable. Impetus Research: Your trusted partner for market research insights. In the world of business, data is king. But it’s not just about collecting data. It’s about understanding it and using it to make informed decisions. That’s where impetus research comes in. Impetus Research is a leading market research company that helps businesses of all sizes unlock the power of insights. We use a variety of quantitative and qualitative research methods to gather data from a wide range of respondents. Then, our team of experienced analysts uses sophisticated data analysis tools to extract meaningful insights from the data.
Your trusted partner for market research insights that ignite innovation.

Impetus Research: Your trusted partner for market research insights.

In the world of business, data is king. But it’s not just about collecting data. It’s about understanding it and using it to make informed decisions. That’s where Impetus Research comes in.

Impetus Research helps businesses of all sizes to unlock the power of insights. We use a variety of quantitative and qualitative research methods to gather data from a wide range of respondents. Our team of experienced analysts use sophisticated data analysis tools to extract meaningful insights from the data.

At Impetus Research, we believe that insights are the key to innovation. That’s why we’re passionate about helping our clients to unlock the power of their data and use it to create new and innovative products and services that delight their customers.

Impetus Research: Your trusted partner for market research

Insights that ignite innovation.